Gettin’ back to what we do best–design

A studio born from far too many late-night agency hours.
We left big agency life behind and formed The Graphic Standard in June of 2017. We vowed to build something that would get us out of bed in the morning, keep us inspired, give us joy, make us proud, and provide a good life for our families.
the beginning
Founded by Gray Luckett, John Norton, and Shane Bzdok in June of 2017.
Shane Bzdok
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Co-Founder

Shane has been building brands and designing digital experiences for more than 25 years. He brings a classically trained graphic design eye paired with seasoned digital creative strategy gained during his 7+ years at Razorfish where, as Creative Director and Design Principal, he led small and large creative teams working on Fortune 500 brands. He continues to combine his passion for design and art direction to deliver compelling, multi-channel digital experiences.

Gray Luckett
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Co-Founder

Gray is a highly versatile creative with over 25 years of visual interaction design and motion graphics experience. He applies a deliberate and methodical approach to his work, combining a broad skillset with a critical eye to produce work that is thoughtful and surprising. Gray not only excels at the visual side of things but also brings an experienced UX lens to the work, making his digital experience design as smart and intuitive as it is beautiful.

John Norton
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Co-Founder

John is an experienced creative with over 22 years designing for digital products, e-commerce websites, and diverse marketing materials. He is known for his passion, decisiveness, and keen observation skills, which are reflected in his work. John finds true happiness in collaborating with his team and producing remarkable work together.

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Shane Bzdok
1
Co-Founder

Shane has been building brands and designing digital experiences for more than 25 years. He brings a classically trained graphic design eye paired with seasoned digital creative strategy gained during his 7+ years at Razorfish where, as Creative Director and Design Principal, he led small and large creative teams working on Fortune 500 brands. He continues to combine his passion for design and art direction to deliver compelling, multi-channel digital experiences.

Gray Luckett
2
Co-Founder

Gray is a highly versatile creative with over 25 years of visual interaction design and motion graphics experience. He applies a deliberate and methodical approach to his work, combining a broad skillset with a critical eye to produce work that is thoughtful and surprising. Gray not only excels at the visual side of things but also brings an experienced UX lens to the work, making his digital experience design as smart and intuitive as it is beautiful.

John Norton
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Co-Founder

John is an experienced creative with over 22 years designing for digital products, e-commerce websites, and diverse marketing materials. He is known for his passion, decisiveness, and keen observation skills, which are reflected in his work. John finds true happiness in collaborating with his team and producing remarkable work together.

Isaac Martin
Designer

Considered by many to be a national treasure, Isaac is a gifted graphic and interactive designer with over 12 years of experience working with brands big and small. His transition from an architectural background to graphic design gives his work a unique perspective while remaining human-centered. Before joining The Graphic Standard, he was Design Lead at Razorfish creating beautiful and useful experiences for Fortune 500 brands.

Shelby Barnes
Director of Client Success

Shelby is a dedicated and energetic project manager with over 15 years of experience in advertising and marketing at companies in New York, LA, and Austin. Shelby’s career has included managing full e-commerce website design, producing photo and video shoots, as well as directing strategy for digital departments for multiple companies. A self-described "cat herder," Shelby is a master of seeing the big picture as well as the minute details and enjoys the excitement of seeing projects come together.

HI-FI
our values

Optimistic
Dependable
Empathic
Fastidious

EVERY TIME, Y’all
High-fidelity, reliable design comes standard.

What does that mean, exactly? Glad you asked. The term high-fidelity is usually associated with high-quality audio reproduction of an original. In our case, we’re simply saying we strive to faithfully meet or exceed our high standards with every project we work on, no matter the medium. That means you get the same great thinking, design, development, and service—every time.

services